Infinitely Curious

Seeking a Renaissance in San Francisco

Archetype Boutique

Archetype Boutique

The Gray Area Foundation for the Arts (GAFFTA) is a nonprofit in SF that works to bring about social consciousness through digital culture, by utilizing art, design, sound, and technology.

GAFFTA has started the expansion of Taylor St. in the Tenderloin and is opening Archetype Boutique as a part of the initative.  The project, headed by GAFFTA Fashion Initiatives Lead, Melissa Marie and Creative Director for Archetype Boutique, Jarred Garza, hopes to build “consciousness through digital culture onto the runway and into the marketplace.”  Archetype will showcase technologically inspired and sustainability-minded fashion, with themed fashion and product installations every 2 months

As I’ve mentioned before, Jarred Garza is also a co-founder/designer at Ric Rac Clothing Company and one of my former sewing instructors!  Come out this weekend for the grand opening to support Jarred and GAFFTA!  Archetype Boutique is located on 984 Market St between Turk St. and Golden Gate Ave.  Here’s the schedule for the opening weekend:

  • June 11th 12-9pm
    Installation and meet and greet with designer Marilyn Yu and signing of her book “Relations that Suck”
  • June 12th 12-9pm
    Installation and meet and greet with designer Kitten Hawk
  • June 13th 12-4pm
    Mimosa brunch and music while you shop

And here is a sneak peak of all the Artists and Designers that will be featured at Archetype (they’re links to the websites):


One comment on “Archetype Boutique

  1. Pingback: Archetype Fashion Show « Infinitely Curious

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