Seeking a Renaissance in San Francisco
Absolut Vodka has paired up with Madison Square Garden to put together a series of concerts by big time artists. They inaugurated the series with a concert by Jay Z on September 11, 2009, to aid the New York Police & Fire Widows’ & Children’s Benefit Fund. Absolut collaborated with director and photographer, Danny Clinch, to create a 15 minute documentary on the hip hop mogul. The short film follows him behind the scenes of his concert and explores the meaning behind his artistic muse, New York City.