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Upside of Irrationality

Upside of Irrationality

Dan Ariely, professor of Behavioral Economics at Duke University, has recently come out with his new book Upside of Irrationality.  In this book, he explores irrational behavioral dynamics at the workplace and in our personal relationships.  For example, he tests out behavioral psychology as it relates to bonuses in the workplace.  Do we work more efficiently and successfully with small, medium, or large bonuses?  Turns out that larger bonuses actually lead us to less success in creative tasks, because there is much more pressure and higher stakes!

Ariely, a survivor of a severe burn accident, uses many of his personal experiences to create behavioral experiments.  Born in New York and growing up in Israel, Ariely was caught in a battlefield explosion as an 18 year old military trainee, leaving him with third-degree burns over 70% of his body.   Check out the video below to hear his statement on the new book release and his thoughts on how the accident changed him.

NPR conducted an interview with him as well on today’s episode of All Things Considered, which can be listened to here: NPR Interview.

Dan will be going on a national book tour for the next few weeks and is going to be in the Bay Area this weekend!  Check out the details below for more info:

Thursday, June 3, 7:30PM
Berkeley Arts & Letters
Hillside Club
2286 Cedar Street
Berkeley CA 94709

Monday, June 7, 7:30PM
The Booksmith
1644 Haight Street
San Francisco CA 94117

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This entry was posted on June 3, 2010 by in Books, Dan Ariely, Upside of Irrationality.

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